One of the things I'd like to call out is his metaphor for an agile (scrum) team before and after the transition (slide 17 of his presentation):
What is the difference between ordinary light and a laser?I love this metaphor! It's a good one. Having said that...
A bulb produces white light – the light is at multiple frequencies, going in all directions and produces more heat than light.
Laser – the light is all on the same frequency going in the exactly the same direction. A laser pen can illuminate a point across the room by daylight. A laser can read bits on a DVD. A laser can measure the distance to the moon (which is increasing by 38mm / year).
A group is a light bulb – bright individuals, but individuals going in different directions
A team is a laser. Focused, synchronized, with incredible potential.
If you do Scrum, you can turn your groups into genuine teams.
We have to be careful about perception. I know managers that prefer the flashlight. Instead of rapidly focusing the laser on one or two things at a time to quickly and efficiently "kill" them, they'd rather shine a bright light on the whole room and see what scatters.
It's a "let's do a little bit of everything and see what sticks" approach. Granted, this probably shows some flaws in strategy and vision, but it is a culture nonetheless... and it works for some people/businesses.
So... how do we tackle this issue? How do we make the argument?
Well... make sure your laser is effective. Make sure it can be redirected quickly. Make sure it can kill flies, not just gnats. Turn it into a Star Wars program. Make it a better approach than the stadium lights one.
(I didn't really say anything but fluff, did I? Fine, I don't have the answer... I'm just making a point an sharing frustration.)